Lesson about development to 3rd year students in Business Degree. I was talking about Al Gore and the new training and dissemination program he has announced for Spain. Suddenly, I realized that something was not very clear for them. Innocently, I asked, "do you know who is Al Gore, don't you?". Most of the heads denied. A quick survey demonstrated that 16 of 23 (69.6%) had never heard before his name (at least, they didn't remember it). But it was even worst that just one (4.3%) knew that he had won the Nobel Prize. Other one (4.3%) knew him because he saw the character... in the Simpsons!
I have repeated the survey in another group of students in the evening. The results have improved a little (54% know him, 46% not).
But the worst happened at home. When I have told my wife about the experience, she answered, "Al Gore..., he is French, isn't he?"
3 comments:
Something very similar happened to me, when I told your story to my daughter. To my surprise her answer was: Who is that guy? I thought she was more aware of what is going on... My fault, I will have to educate her better!
scary business. Besides finding this out, what can we do to improve visibility?
I am afraid that to go on working is the last (and the only) alternative we have. But something is going wrong when even after a media shock like the Nobel prize all these issues are far away from the daily life of most of the people.
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